Copyright © EXCEL (Lei 9610 de 19/02/1998)
Founded in the Casa Verde neighborhood of São Paulo in the early 1990s, EXCELbr pioneered the development of the world's first digital tire gauge.
The company's first participation in an international trade fair. With the goal of finding new distributors in the European market, we participated in the Automechanika trade fair in Frankfurt, Germany.
Realizing the lack of control in the supply process of companies, EXCELbr sought an internal fuel and fleet management solution. The GTFrota System was born, the result of a partnership with the Swiss/German company Hectronic, recognized worldwide for its solutions for gas stations.
With the rapid success of our products in the American and European continents, we expanded our operations by founding Excel Tire Gauge in the United States.
In the 2000s, EXCELbr's digital tire pressure gauge began to gain worldwide recognition thanks to its technology and precision.
To meet national and international demand, EXCELbr decided to move to a larger and more modern building.
Expansion of partnerships between EXCELbr and the main Brazilian oil companies, including Shell, Texaco and Ipiranga.
We reached the milestone of 100,000 gauges sold in over 30 countries.
Recognizing a market need, we began developing the ELS System. Our tank measurement and environmental monitoring system for gas stations.
We decided to develop a digital tire calibrator with the EXCELbr brand. Naming it PNT 5, this model became one of the best-selling in the country.
To meet market demand and with 3 product lines, EXCELbr moved to a new address in Casa Verde in São Paulo.
Keeping focused on expanding services and market leadership, Excel announces Cristian Bazaga as its new president and CEO.
One of the leading hardware companies for gas station automation in Brazil, expanding EXCEL's operations in the fuel supply management and automation market for retail stations.
We have evolved... and with that, our appearance has too! The new brand of voice Excel that seeks internationalization and delivery of excellence beyond Brazil! Today, we compete with multinational and larger brands.